You don’t need to be employed by Hallmark to generate income with greeting playing cards. Certainly, when you’ve got a intelligent wit and the power to tug collectively enticing or humorous illustrations, you might be able to faucet into the $7-billion U.S. greeting card market with out ever investing in paper or printing.
That’s largely as a result of an array of on-line platforms might help you market and produce your designs. You merely dream up the concepts and add pictures. The web platforms will flip your design into playing cards and market them in your behalf.
How does it work and how will you get began?
Earn a living with greeting playing cards
There are 5 on-line platforms that encourage artists, designers and wordsmiths to create greeting playing cards that they’ll produce for you. 4 of the 5 work in related vogue, whereas one — Minted — is pretty distinct.
If you wish to produce the playing cards your self, you are able to do that too, with Etsy. So, potential card designers have six choices.
Listed below are your choices, beginning with the 4 “print on demand” retailers that SideHusl.com recommends most extremely for card designers.
Zazzle lets you add your artwork and make it accessible on the whole lot from greeting playing cards to tote baggage. Artists who work with the platform say one of many causes it stands out for greeting card designers is the positioning is among the few that enables clients to personalize your design. That may enhance gross sales for issues comparable to wedding ceremony bulletins, bridal and child showers, and different occasions that cry out for private particulars.
Notably, you don’t deal with the manufacturing or delivery. You merely present the cardboard template, artwork and wording and earn a royalty at any time when one in all your card designs is bought. How a lot do you earn? Typically 10% to fifteen% of the gross sales worth. Your royalty charge is formally as much as you. However Zazzle penalizes those that set their charges above 15% by hitting them with extra charges.
RedBubble and FineArtAmerica
Redbubble and FineArtAmerica function in a lot the identical method. Nonetheless, the place some print-on-demand operations limit the quantity you may earn from royalties, these two websites have dynamic pricing formulation that allow you to set your personal margin. Your margin determines the ultimate price of the product.
To make clear, every web site has a “base worth” for the merchandise it sells. Artists are ready so as to add their very own margin to that base worth. The sum of the bottom worth, plus the artist’s margin, equals the gross sales worth. As an example, if a greeting card has a $2 base worth, you may select an ordinary 20% markup to promote the cardboard for $2.40. Or you may go for a 50% markup, which might enhance the cardboard’s worth to $3. You aren’t penalized in any method for setting your royalties as excessive as you need.
One other optimistic: You aren’t restricted to simply promoting greeting playing cards. In case you create a phenomenal or intelligent design that will work nicely on a T-shirt or espresso mug, you may instruct these websites to promote it on no matter you’d like. Each websites have the power to promote your designs on a panoramic array of various merchandise from bathe curtains to hoodies, puzzles to prints.
It’s necessary to notice that you simply retain the rights to your work, so you may promote your designs utilizing the websites’ rivals too, together with Zazzle and Society6.
Society6 is one other well-regarded print-on-demand operation that lets you add artwork that can be utilized for example the whole lot from greeting playing cards to telephone circumstances. It operates very like the opposite three, however Society6 units the royalty charge for you on most merchandise, typically at 10% of the gross sales worth.
Just like the others, Minted will create merchandise out of your designs and promote them, paying you a royalty. Nonetheless, aside from that, the positioning is exclusive.
With the opposite websites, you be a part of and add your artwork. You don’t want any particular invitation or credential. With Minted, in an effort to promote greeting playing cards, you have to enter and win a contest on the positioning. Minted’s greeting card competitions supply prizes of as a lot as $3,500 for first place. In case you win any prize — not simply the highest prize — you additionally get a free retailer on Minted the place you may promote this design and others.
In case you occur to be a first- and even second-place winner, this could be a whole lot. You get each a beneficiant upfront cost and royalties of three% to six% on each future sale.
However you’re not assured a beneficiant prize. In reality, you could possibly win as little as $100. And, your prize comes with a giant caveat: In case you promote this design on Minted, you aren’t allowed to promote it wherever else.
If you wish to manufacture your personal greeting playing cards on the market, you are able to do that by way of Etsy. Etsy is among the oldest and best-established websites to promote something handmade or classic. Right here you might be primarily operating your personal enterprise — figuring out what to make, the way to make it and the way to worth your wares.
Etsy expenses simply 20 cents per itemizing — 5 listings for $1. In case you promote something, you’ll additionally pay a 6.5% transaction price, plus a 3% cost processing price. The positioning additionally added an “exterior promoting” price starting from 12% to fifteen%, which applies to you if one of many web site’s adverts sends a sale your method. (In case your store sells lower than $10,000 in items yearly, you may decide out of this system. It’s necessary in case your store earns extra.) So, for those who promote right here, make sure you give your self a fats revenue margin to account for doubtlessly sudden charges.
Kristof is the editor of SideHusl.com, an impartial web site that evaluations moneymaking alternatives within the gig economic system.