The opposite take is our property Terramor in Bar Harbor, Maine. We noticed individuals on the lookout for distinctive methods of experiencing the outside, and never everyone seems to be desirous about conventional tenting. We at all times felt the place the place Terramor sits, which was a former Okay.O.A. campground, had one thing actually particular about it. We don’t name it glamping. We name it an out of doors resort. We’ve a lodge with meals service. We’ve tents with beds, comfy linens and private fireplace rings. Every tent has its personal rest room, which is a giant distinction.
Like at a resort, we’ve got a variety of actions. We’ve these lovely telescopes and we carry individuals in to steer stargazing. We’ve yoga and Pilates. Our flagship is in Maine, so we do lobster bakes as soon as per week.
Okay.O.A. has been a budget-travel firm. Have been there issues about increasing into the luxurious market?
Whereas we hadn’t operated within the luxurious area, we felt very assured about our data of outside hospitality and knew we might create one thing in Terramor that might resonate. We thought-about a model extension of Okay.O.A., however finally felt a brand new model made extra sense. The model is so well-known and we’re constructing one thing actually completely different.
Eighty-five % of Okay.O.A. enterprise is in R.V.s. When individuals see Okay.O.A. campgrounds, they assume R.V. campground. There aren’t any R.V.s at Terramor. We wished to offer readability for our Okay.O.A. campers. And we wished to achieve an entire new set of people that say, “Okay.O.A. isn’t for me.”
The choice to create a brand new model was additionally tied to cost level. Our common fee for a Okay.O.A. tent website is $42 an evening, an R.V. website is $55 and a deluxe cabin is $137. The typical fee at Terramor is $400 an evening. In a tenting expertise, you’re bringing your individual gear. It’s rustic. You’re not in a mattress. Terramor is corresponding to what you’ll see at resort, and we provide resort facilities.
Do you’ve gotten plans to increase the Terramor model?
We’ll be able to announce three to 5 new Terramor properties this summer season. After that, I feel we’ll get to the purpose the place we announce one to 2 new resorts a yr.
The entire Terramor properties can have a number of core options together with a central lodge with meals service, a nature-inspired pool, a group-fire expertise, a pavilion and a fenced-in canine space. Our lodging all have non-public fireplace rings on the tent, and we provide free firewood. We additionally at the moment are implementing an area for massages at our present property, and that may doubtless lengthen to future properties.